Evaluation Question Two- How effective is the combination of your music video, advert and your digipak?

When creating my digipak I wanted to create a consistent image to the music video as well as making the digipak personal in order for Ruby to appeal to her fans. For example when creating a brand logo I chose a font using dafont.com that resembled a handwritten style, this was in order to make it appear as if Ruby had personally written this. This was to illustrate the album was personal and Ruby was sharing her music with her fans.

I continued this theme throughout onto my advert and digipak, using it as a logo as well as for the album name and tracklist. This created a consistent artist brand and makes it all appear personal, particularly the tracklist on the back of the digipak in which the notepad image indicates the album is like a diary and the songs are personal memoirs of the artist.

The music video combines well with my advert and digipak due to the similar colours scheme of blue, red, yellow and also the brick work. Throughout the video bright and bold colours are used in order to fit in with the playfulness of the song, particularly red and yellow.

The brickwork used throughout my digipak and advert was purposely used in order to fit in with the brick we featured when using the scrabble pieces. I used this consistently as it fit in well with the playfulness of the song and was a bold feature in the video that could be easily linked to the artist.

In order to combine all three aspects;digipak, advert and video I used many similar aspects. For example at the beginning of the video Ruby is wearing the same dress as the promotional images on the advert as well as the front cover of the album. Also as she is holding a handwritten sign, this ties in well with the handwriting style I have used throughout the digipak and advert.

Another aspect I combined was the use of lips. In the video we used a close up of Rubys lips in bold red lipstick, I decided to continue this theme in my digipak by using an image of Rubys mouth for the CD. I did this as Rubys lips prove a significant factor due to her miming the lyrics as well as fans being able to identify her by her lips.

Another effective combination I used was the repetition of the same images of my artist, this enables the audience to understand the correlation between the digipak and advert, which relates the two together as the album is being advertised. This also gives the artist an identifiable image that they can be associated with. This also allows the image to be used for merchandising purposes in the future.