Evaluation Question Three- What have you learnt from your audience feedback?

From looking back at audience feedback our desired aim has been fulfilled of the audience understanding our concept of the objectification of men, rather than women. We found the audience liked the subversion of stereotypes and liked the use of Ken to represent the male in a relationship.

We also learnt the variety of locations kept the video interesting and did not get boring to watch and a lot of places added to the quirkiness of the video such as London and the Skate Park.

We also learnt that this new representation of women is accepted by the audience, and they think this representation should be used more often in music videos, rather than the dominance of men.


Here are a few comments we received about our video:

1. Details about what you like about the video?
-Transitions
-Use of Ken doll
-Objectification of man rather than female
-Effect of record player
-Use of egg and toast
-Locations
-Choppy editing


2. What was your favourite part of the video and why?
-Tennis scene- humorous- good shots
-Use of Ken- costumes and props added humour
-Stop animation of toast- quirky
-Split screen- presented two sides to the relationship and made the storyline easier to understand


3.Was the storyline easy to follow?
-Good portrayal of relationship- see both sides- use of split screen effective to portray this
-Contrast of happy and sad relationship portrayed well

4. Was the bright effect on the shots good and was it appropriate for the artist?
-Made it interesting to watch and clear
-Appropriate for genre
-Added to quirkiness of video
-Illustrated the artists' youth

5. Did the locations fit in with the video?
-Variety of locations made it more interesting to watch
-Added to storyline and indicated the changes of their relationship, e.g the pond showed their happiness contrasted with the house scene in which they argue


6. Did you feel that our video subverted stereotypes in any way?
-Did not objectify women like similar videos of the genre
-Use of Ken doll gave a new perspective of relationships- men dominated by women


We also learnt online audience feedback is very useful as it allowed us to get opinion from fans rather than asking people their opinion verbally by using written questionanires.  Also our target audience of girls aged 14-23 use social networking sites which therefore indicates we are able to receive their opinions through their favourite mediums.