Final Digipak

Here is my Digipak design for my artist. I have stuck to a bold colour scheme mainly consisting of red, black and blue which are all colours in a playing card. I chose to use a playing card theme throughout the design as it ties in with the artists name of 'Reigns' relating to the Queen of Hearts, also tieing in with the colour of ruby and the artists name. By using the image of lips in the digipak, this ties in with our music video due to the shot of the lip syncing just showing her mouth, using different coloured lipsticks.

FRONT

For the front cover of the digipak I chose a fun, playful image of Ruby looking cheerful, in order for her fans to see her happy personality. I also chose the image due to the colours of blue, green and red which are bright colours we want to associate our artist with as they are bright and cheerful colours. I decided on the album name of Radio Sings Red as it ties in with the alliteration of Ruby Reigns and also as Red is a shade of ruby, and also radio relating to music. The title also indicates how Ruby controls/reigns the radio as it is always playing her music. When designing the logo I chose to use handwriting style font by using Dafont.com, as I wanted it to appear as if Ruby had handwritten it, to make the album look more personal. I alos chose to draw a crown using photoshop on the logo in order to relate to her name of Reigns and the Queen of Hearts royalty theme.

BACK

For the back of my digipak I chose to use a notepad style in order to fit in with the young and playful theme of the video. I used scrabble pieces and lipstick in order to tie in with their use in their video, and used the handwritten font in order to appear as if Ruby had written it. I also used the notepad in order to appear as a diary style, in which the songs were Ruby's secrets and memoirs. In regards to the colour scheme I stuck with black, red and white in order to give Ruby a clear brand and to make the digipak consistent. On the back I created my own barcode using Paint and added copyright details which would be found on other albums, this illustrates it as a legitimate digipak.
'2012 AlBar Records Barny Music © All Rights Reserved. Made in the EU'

INSIDE 1

For one part of the inside for the digipak, I chose the image of Ruby sitting on a brick wall looking to the side. I chose this image as it represents the two sides to Ruby, the fun side (front) and the thoughtful side (inside), this shows the different personalities of Ruby and this is represented in her music due to the mix of fun songs mixed with more meaningful slow songs. Also, this image can be interpreted by her fans as they will understand the different sides to her as an artist. I also used this image due to the colours of blue and the rust orange, I liked this combination and thought they were eye catching, as well as the brick theme tieing in with our video of the scrabble pieces on the brick pattern.

INSIDE 2

I decided to use this image for the CD disk as it is bright and eye grabbing and stands out from other simpler discs that are often used by artists. As well as tieing in with the lips and playing card theme, this indicates Ruby's strong side due to the bold image. Also when you take the disc out of its holder the CD owner has a part of Rubys image that they can fit back into place like a puzzle, which fits in with the playful theme of the digipak as well as the video.

Overall, I feel this digipak is a good representation of Ruby as an artist, as well as fitting in with the theme of our music video, including the lips, bricks and scrabble pieces as well as the name of Ruby Reigns.