A music genre is a categorical and typological construct that identifies musical sounds as belonging to a particular category and type of music that can be distinguished from other types of music. It is to be distinguished from musical form and musical style, although in practice these terms are often used in an undifferentiated way.
Music can be divided into many genres in many different ways. Due to the different purposes behind them and the different points of view from which they are made, these classifications are often arbitrary and controversial and closely related genres often overlap. Many do not believe that generic classification of music is possible in any logically consistent way, and also argue that doing so sets limitations and boundaries that hinder the development of music. While no one doubts that it is possible to note similarities between musical pieces, there are often exceptions and caveats associated.
Kembrew McLeod, in an essay entitled "Genres, Subgenres, Sub-Subgenres and More",suggested that in electronic music, "the naming of new subgenres can be linked to a variety of influences, such as the rapidly evolving nature of the music, accelerated consumer culture, and the synergy created by record company marketing strategies and music magazine hype. The appropriation of the musics of minorities by straight, middle and upper-middle-class Whites in the United States and Great Britain plays a part, and the rapid and ongoing naming process within electronic/dance music subcultures acts as a gate-keeping mechanism, as well."
For our video we have chosen to do an indiepop genre as it allows us to do a quirky style of video and also as a majority of indie pop artists are female this worked to our advantage as we to are using a female singer. Our chosen songs genre is typically a narrative as the lyrics tell the story of a relationship and in order to present this a narrative is needed in order to tell the viewers the story behind the song.
Music can be divided into many genres in many different ways. Due to the different purposes behind them and the different points of view from which they are made, these classifications are often arbitrary and controversial and closely related genres often overlap. Many do not believe that generic classification of music is possible in any logically consistent way, and also argue that doing so sets limitations and boundaries that hinder the development of music. While no one doubts that it is possible to note similarities between musical pieces, there are often exceptions and caveats associated.
Kembrew McLeod, in an essay entitled "Genres, Subgenres, Sub-Subgenres and More",suggested that in electronic music, "the naming of new subgenres can be linked to a variety of influences, such as the rapidly evolving nature of the music, accelerated consumer culture, and the synergy created by record company marketing strategies and music magazine hype. The appropriation of the musics of minorities by straight, middle and upper-middle-class Whites in the United States and Great Britain plays a part, and the rapid and ongoing naming process within electronic/dance music subcultures acts as a gate-keeping mechanism, as well."
For our video we have chosen to do an indiepop genre as it allows us to do a quirky style of video and also as a majority of indie pop artists are female this worked to our advantage as we to are using a female singer. Our chosen songs genre is typically a narrative as the lyrics tell the story of a relationship and in order to present this a narrative is needed in order to tell the viewers the story behind the song. The main generic conventions of a music video in our chosen genre are bright colours, quirky items and cool clothes. Artists similar are Ellie Goulding, Florence and the Machine and Marina and the Diamonds who often feauture individual fashion styles with loud images. For example in the Marina and The Diamonds video for Hollywood there is a reoccuring theme of America and this is played on throughout by using bright colours from the American flag and wearing cheerleading outfits.
Common iconography used is mirrors, often musical instruments and bright colour schemes such as red and blue. For example in the Kate Nash video abstarct items such as telephones and love hearts are used which add to the quirkiness of the video, and also red and yellow have been commonly used in order to present the happiness of the song.
In the indiepop genre the location is often set in the city, which we are aiming to do in london due to the individualness of different parts of London which you would not necessarily find elsewhere. Also there is a commonly a set design made up of bright colours, similar to Marina and the Diamonds in Hollywood. Props are commonly used in order to fit in with the lyrics of the song, for example in Pumpkin Soup above by Kate Nash there is a common theme of love with love hearts, sweets and lips. And in Hollywood there are American related items such as the flag and cheerleaders.
Costume in Indiepop is always very fashionable and up to date with a quirky twist, for example Kate Nash is seen wearing bright colours such as red, yellow and blue in the images above which make them eye catching and interesting to look at. Also stereotypical charcaters are formed such as the boy girl relationship which is commonly found in Kate Nash videos, and also the quirky and cool female who is independent. Common shots used are simple, often with close ups of the singer or panning shots as the walk towards the camera. Most shots are not very technical as they mainly focus on the singer rather than her surroundings. Florence and the Machine is strongly associated with the indie pop genre as she is known for her trademark red hair and unusual powerful voice. These associate her with bright colours and soulful images that show off her lyrics and voice. Florence uses these images to show her power, and by doing this and showed she is the face of indie pop.
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