Print Screen Analysis

CONVENTIONS FROM REAL MEDIA TEXTS

                                                POST PRODUCTION

CREATIVITY

DIGITAL TECHNOLOGY

RESEARCH AND PLANNING

Draft 4

We are happy to say we have nvery nearly finished our music video. Here is a rough final draft, we still have a few bits to change such as lip syncing exactly to the beat and changing the length of a few shots but overall we're happy with our outcome.

Social Networking

Due to many artists using social networking as a way to promote their music and communicate with their fans we created a Twitter account for Ruby Reigns. By doing this Ruby's fans are able to keep up with her latest news, and in our case monitor when her video for 'Skiny Genes' is going to be released.

Examples of artists from our genre using social networking are through Facebook, official websites and Twitter.

Trip to Rich Mix

On Wednesday we went on an annual visit to the Rich Mix, rather than the last trip we attended being about our music video and coursework this trip was to help us with the exam side of the course, focusing on Collective Identity.

We first met with Pete and looked at the representations of youth and he gave us areas to cover in the exam
-How the media represent youth in different ways
-How representation differ from those in the past
-The effect of representation
-How youth use media to form collective identity
-How far identity is constructed- through or in response to the media

We then looked at the semiotics of the hood, looking through images of the wearing of the item through time and how today they are often a negative image surrounding youth. We also looked at news coverage and how out of 8600 stories 3400 were about crime, with many words used being 'yobs' 'scum' 'thugs', particularly after the London riots. This made me think about the representation of youth from another perspective and gave me ideas to write about in the exam, rather than choosing Film or TV, its made me more confident to discuss Newspapers.

Pete also gave us some really useful theories regarding the representation of youth such as Stanley Cohen from his book Folk Devils and Moral Panics in which he identifies groups constructed by the media are to blame for these panics (folk devils) and moral panics are sporadic episodes which appear to threaten the basis of social order.

Another theory was Dick Hebdige who in Subculture -the meaning of style identifies ways in which subcultures such a smods and rockers emerge from different cultural influences and young people construct their own identities as collective styles.

This theory enables me to link to Quadrophenia in my exam in which it sees the clash of two subgroups.

In the second half of the day we met with Damon Beesley, the co-creator and writer of The Inbetweeners as he told us all about his experiences in the media, and particularly his portrayal of youth in the show. It was interetsing to gain an incite into how a TV series production was put together and was surprised by the vigorous months of editing it entailed. We watched two episodes of Series one and three and also clips of the film which was really entertaining and interesting hearing the stories behind how they were made.

Overall, I really enjoyed the trip and gained a lot more knowledge due to the use of examples shown to be able to use in the exam regarding the representation of youth.

Final Magazine Advert

I have decided to choose my original Advert Design 1, I was able to come to this decision due to my survey asking 10 people which design they prefered and why. Overwhelmingly 8 people stated they preferred Design 1 and they explained key factors they particularly liked.



"I like the composition as the artist is central"

"The writing is clear against the plain background which makes the artist stand out"

"The writing catches my eye, whilst Advert 2 has too much"

"I like the layout of the writing around picture and prefer the portrait style"

"I like the way the artist stands out against the brick background and the use of bold colours"


This audience feedback allowed me to make my decision and proved helpful in future for me in deciding what design ideas to make as I was able to learn what the audience like and what they find effective.

Magazine Advert Ideas

Here is my Advert Design 1. I have chosen to use this image due to it being a large and central image of Ruby which allows people who see the advert to know who Ruby is and understand her as an artist. I have used the same theme from my digipak of the handwritten style of writing in order for Ruby to have a clear and recognisbale identity and brand. I have also featured aspects of a real advert such as media quotes and ratings in order for the audience to see her achievements as an artist and be encouraged to buy her album and make their own judgement. I have also included website information in order for audience to be able to have access to Ruby's music and news. I stuck to bold colours of red, white, red, blue and black in order for the colours to stand out and also to represent Ruby as a bold and bright artist, as well as fitting in with her colourful theme in her music video. I used this iamge of Ruby in order to create intrigue as she is not looking at the camera this may cause the audience to be intrigued and be encouraged to learn more about her by buying her album.

In my Advert Design 2 I have chosen the same image I used for my album cover on my digipak, this was due to my research into adverts that showed that alot of artists chose their album cover to advertise themselves e.g Kate Nash. I used red, yellow and white in order to stand out against the busy background and to appear bold to represent the confidence of the artist. These colours also appeared commonly throughout the digipak. Similarly to Design 1 I used features such as ratings, quotes, release date and websites in order to promote the artist and for the audience to be able  access information to Ruby. By choosing this image of Ruby laughing I have expressed her fun, bright and energetic side, this allows the audience to identify her as an artist as see her album as happy and full of fun songs whilst Image 1 does the opposite and creates intrigue.

Change from Storyboard

From analysing our final video its clear that we did not stick to our original plans, for example one of our original ideas was going to a mlkshake place and Ken and Ruby would share a romantic moment sharing a drink with a funny straw. We adapted the concept by using McDonalds as a more humorous and realistic location, in which they are sharing a drink.

Another change from the storyboard was the use of a variety of lip designs, we decided to stick with plain red rather han our original idea of using desigsn such as leapord print and union jack. This decision demonstrated our constructive criticism of our video and our development in deciding on certain shots and styles.

Change of lips idea

We have collectively decided not to use the lip transfers in the whistling shots in the video as we feel they did not look as effective as we hoped. We also found we preferred the plain red lipstick as it was a Ruby Reigns trademark and appeared more simple and bold. The transfers also did not look very neat on our lips and did not look very professional so we decided against the idea.

Draft 3

Here is a rough draft 3, although it has not been lip synced correctly with the music it is a rough draft to illustrate the order of events we have placed the clips in. Also we have changed our beginning to a retro record player for our use of voyeurism. We feel this works better than our original plan of using scrabble as it gives off a more vintage feel and is quirky and colourful like our artist. We also liked the idea of the record player being used to start off the song as the video is silent until the record is put on which is a good introduction to the song.

Magazine Advert Analysis