Branding/Marketing

In todays lesson we began to start thinking about our brand and marketing image. We started by looking at other female solo artists websites to see what images they were associated with that defined their individual image and style. One artist we really liked was Marina and the Diamonds, her bold yet quirky image works really well and we took inspiration from her clothing coming up with the idea of wearing contrasting clothes such as floaty dresses with preppy basbeball jackets. We really liked the girly yet strong image Marina portrays and like her individuality and vintage style.

Examples of Marinas makeup we liked was her adventurous lipstick this gave us the idea of using different shades and styles of lipsticks for each shot in Skinny Genes when she whistles.

Another artist who we took inspiration from was Jessie J due to her individual make up style. We are hoping to do this lipstick style ourselves as we feel it will fit into our London theme really well. Also we liked Jessies quirky and fun style and we feel we could have quirky fashion pieces similar to the image below.

Another artists branding we really liked was Kate Nash's. We loved the simpleness of the black and white of the website and took inspiration form the use of drawings and illustrations, also the bright bursts of colours such as red worked really well. We believe we could use aspects of illustrations in our own video as it adds to the quirkiness of the song. 

An idea we also liked and considered was the use of retro as after looking at Florence and the Machine's website we thought the scrapbook effect was really effective and the use of colours such as browns and dark reds looked subtle yet effective.

Here I have created a style board of looks that we are aiming for in our video consisting of vintage/casual blouses, denim shorts amd quirky pieces of jewellery such as the scrabble pieces.